Today in 1775, the U.S. postal system is established by the Second Continental Congress, with Benjamin Franklin as its first postmaster general.

The Forecast

Participation is the new consumption.

The News

Amid death threats, Paul the Octopus retires from the oracle business.

Wisdom

"It's been a prevalent notion. Fallen sparks. Fragments of vessels broken at the Creation. And someday, somehow, before the end, a gathering back to home. A messenger from the Kingdom, arriving at the last moment. But I tell you there is no such message, no such home -- only the millions of last moments . . . nothing more. Our history is an aggregate of last moments." :: Thomas Pynchon


The Monthly Report

...the need for recognition and status is at the heart of every consumer trend.



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